|In this article I reveal what I
believe are the two most important ranking factors used by Google.
My findings are as a result of my ongoing optimization experiments
of my network of web sites on Google.
The top two Google ranking factors are:
Incoming Text Link Keywords
I'll explain each in more detail and what you MUST do to maximize
the effectiveness of each element.
PageRank is determined by the number and quality of links to a
page. Both the quantity and quality of text links are important.
Always try to get links from web pages with a PageRank rating of
at least four.
Concentrate on getting as many different quality sites as possible
to link to one page on your site, usually your home page. Do not
spread the links to different pages. This will maximize the
PageRank of your main page, plus those of the subpages.
2: Incoming Text Link Keywords
ALWAYS provide text links for linking to your site. Avoid image
Google does index image links, but without any text for it to
index, it won't help your link popularity rating for your
1: Include the most important keyword phrase in the text
link, using the EXACT spelling.
2: Do not pluralize the keyword phrase, if people usually
search the singular version of the phrase. And vice versa.
3: Avoid excess words, where possible.
4: The linked to page MUST have the text link keywords in
the body of the page, otherwise Google will discount the page.
5: Include the text link keywords within the title tag of
the linked to page. It is possible for a page without the text
link keywords in the title tag to get top rankings. But I have
discovered that around 80% of top 10 rankings have the text link
keywords in the title tag, so always include it.
Well, there you have it. Those are what I consider the two most
important ranking factors used by Google. Other factors are
considered by Google, but their importance pales in comparison to
the two I have discussed in this article.
Follow these tips whenever you optimize your web pages and they
will quickly shoot up the Google rankings.